CONTEXT
The challenge
Most banking apps handle one job well — checking a balance, moving money — but fragment everything else. Investments live in one app, budgeting in another, financial education nowhere at all. FinConnect is a concept for a single Android dashboard that brings accounts, investments, budgeting, and financial literacy into one coherent view, designed around the idea that managing money shouldn't mean managing five apps.
My contribution
- Competitive analysis across 6 major banking and payment apps
- Feature prioritisation — narrowing a broad concept list to a defensible MVP
- Information architecture for an 8-module dashboard
- High-fidelity UI design for core dashboard screens
COMPETITIVE ANALISYS
Strategic research
I reviewed six market leaders spanning traditional banking and peer-to-peer payments to find the gap FinConnect could fill. The pattern: every app does one thing well and treats everything else as an afterthought.
Chase Mobile
Clear bottom-nav structure, biometric login, smooth transaction history
Login, smooth transaction history Information density overwhelms on smaller screens
Bank of America
Multi-account integration, built-in budget tracking
Occasional lag; UI feels crowded on smaller devices
Wells Fargo
Fast account management, card-free ATM access
Hard to locate specific information; sync issues with linked accounts
Capital One
Clear bottom-nav structure, biometric login, smooth transaction history
Login, smooth transaction history Information density overwhelms on smaller screens
PayPal
Clear bottom-nav structure, biometric login, smooth transaction history
Login, smooth transaction history Information density overwhelms on smaller screens
Venmo
Clear bottom-nav structure, biometric login, smooth transaction history
Login, smooth transaction history Information density overwhelms on smaller screens
The gap
No app in the set combined account management, investing, budgeting, and education in one place — and none addressed values-driven, ethical banking. That gap defined FinConnect's core concept.
CONCEPT DIRECTION
This was a concept exploration without a user research phase — the feature set below reflects strategic prioritisation against the competitive gap, not validated user need. Of an initial list of ten potential features, three were carried into the design as the strongest fit for a first release.
1
Holistic dashboard
One customisable view aggregating bank accounts, investments, and cards — the single feature no competitor offered.
2
Budgeting & insights
Category-based spending tracking with alerts and optimisation suggestions, addressing the "crowded, hard to find" complaint across competitors.
3
Financial education
Workshops and tutorials built into the dashboard itself — directly answering the literacy gap none of the six competitors addressed.
DASHBOARD WALKTHROUGH
An 8-module structure, navigable from a persistent header. Each module is independent and can be reordered by the user from settings.
Overview
At-a-glance net worth and cash flow, with interactive charts comparing income, expenses, and investment growth.
Accounts
Linked banks, cards, and instruments shown with balance and recent activity — tap into any account for full transaction history.
Budgeting
Category-based spending limits, monthly tracking, and proactive alerts as users approach a budget threshold.
Investments
Portfolio performance and allocation, with visualisations for tracking growth over time.
Community
Anonymised peer benchmarking — see how spending and saving habits compare to similar users.
Workshops
Personalised financial literacy content — live sessions, tutorials, and articles matched to user goals.
Quick actions & alerts
One-tap transfers, bill payments, and automated savings setup, plus notifications for due dates and milestones.
Marketplace
Curated third-party financial products — loans, insurance, investments — comparable and actionable in-app.
REFLECTION
What worked
The competitive analysis gave the concept a real anchor — instead of designing every feature on the original wishlist, narrowing to three meant the dashboard had a clear point of view: consolidation, clarity, and financial literacy, rather than trying to out-feature every competitor at once.
What I'd evolve
I contributed across product strategy and UX— from market research, KPI definition, andpersona development through journey mapping,UX enhancement strategy, and high-fidelitymobile screen design. Part of the front-endand mobile design lead at Tremend · Publicis.
