what I do?

Research. Through observation techniques, task analysis, user interviews, surveys and empathy maps I researched how the user thinks and behaves based on their needs and motivations. I obtained quantitative data that can be transformed into usable statistics. Also, I gathered through contextual observation, usability tests and interviews, qualitative insights about users.To evaluate the new proposed design for Hostaway mobile application, I relied on usage metrics based on 25 usability tests. This research phase helped me to gain a deeper understanding by mixing both qualitative and quantitative information. That shows their pain points when performing “time critical” tasks and the reasons behind them, more specific finding the “WHY”. According to the results of the discussion, 35% of the users' main tasks are to take care of the guests, management, and administration. Other tasks included responding to communications and processing reservation requests for 30% of the users. These tasks are challenging for users to accomplish. The frustrations were resolved through the new design proposed.

why I do?

Why? I opted for a mix of quantitative(ime users take on a task, success and failure rates, effort (how many clicks users take, instances of confusion, etc.) and qualitative(users’ stress responses (facial reactions, body-language changes, squinting, etc.) data and insights. I believe in the strong connection that both of the methods have between them. They blend well together giving the research a large base for future endeavours and scaling of the business. Through usability testing, you can find design flaws you might otherwise overlook. When you watch how test users behave while they try to execute tasks, you’ll get vital insights into how well your design/product works. Then, you can leverage these insights to make improvements.

what is the result?

Result. According to the evaluation, 25% of the users interviewed and surveyed believed that responding to guests and accepting reservations were time-sensitive jobs. 25% mentioned emails and accepting reservation requests, while the rest mentioned maintenance, and check-in information.There was no doubt about it: the desirability exists. They were willing to use a mobile application to complete these chores. They all agreed that they would welcome a redesign if it made the website look cleaner and made it simpler to access crucial information such as the guest's name or profile, or if it made accepting an inquiry easier. After using the application, the overall impression was rated as 8/10 as outstanding. They all stated that they wanted to keep using it and did not want to switch to another digital product. They also recommended it to their friends.

what is the lesson?

Lesson. Our users, whom we later established as Personas, are quite engaged and lead busy lives. It is frustrating for them because they must stand on a chair and operate from a laptop every time they have to accomplish a core task. There are numerous jobs that necessitate being there, responding quickly, and keeping track of every property, guest, and landlord. The mobile application would have an impact on their life and work quality. Improving usability makes it more effective, and efficient, increases user engagement, and new users may complete goals quickly and simply on subsequent visits.

User Surveys & Usability Testing

Persona