Roxana Dan · Senior UX/UI Designer
7+ years of research-driven design at the intersection of strategy and visual craft — for users and businesses that deserve clarity.
UX Certified · 5 Specialties
Previously at
Tremend · Publicis | Cognizant
View work
View CV
Mobility & transportation
Terravision
Centralise transportation services, enhance customer retention, and promote sustainable travel solutions for a diverse European user base.
Journey mapping
Usability testing
UX strategy
Accommodation
Hostaway
Vacation Rental Software and Airbnb Management System
User research
Usability testing
MVP design
Mobility & transportation
Fintech
Unified fintech dashboard combining account management, investments, budgeting and community insights — designed mobile-first for financial literacy.
Competitive analysis
Feature prioritisation
Circular economy and waste management
Returo
AI-powered dashboard for automated sales processing of finished goods.
Discovery
AI
Service blueprint
Mobility & transportation
Bupa
Call out a feature, benefit, or value of your site that can stand on its own.
Design system delivery
User interviews
IA
Enterprise web
RANOSEMI
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Roxana Dan · Senior UX/UI Designer
7+ years of research-driven design at the intersection of strategy and visual craft — for users and businesses that deserve clarity.
UX Certified · 5 Specialties
View work
View CV
Previously at
Tremend · Publicis | Cognizant
Mobility · Transportation
Terravision
End-to-end UX redesign of a multi-modal transport app for a diverse European market.
Journey mapping
Usability testing
UX strategy
Accommodation · Property management
Hostaway
Research-led mobile redesign bringing five critical property management flows from desktop to iOS.
User research
Usability testing
MVP design
Mobility & Fintech · Banking
Fintech
Unifying accounts, budgeting, and investments in one financial literacy-first Android app.
Competitive analysis
Feature prioritisation
Circular economy · Waste management
Returo
Sole UX designer on a Tremend by Publicis RFP — B2B platform for Romania's national deposit-return system.
Discovery
AI
Service blueprint
Healthcare · Insurance · Enterprise
Bupa
Three legacy provider portals consolidated into one enterprise platform, with a design system built from scratch.
Design system
User interviews
IA
Enterprise web
RANOSEMI
Home
Case studies
About
Contact
Roxana Dan · Senior UX/UI Designer
7+ years of research-driven design at the intersection of strategy and visual craft — for users and businesses that deserve clarity.
UX Certified · 5 Specialties
View work
View CV
Previously at
Tremend · Publicis | Cognizant
Mobility · Transportation
Terravision
End-to-end UX redesign of a multi-modal transport app for a diverse European market.
Journey mapping
Usability testing
UX strategy
Accommodation · Property management
Hostaway
Research-led mobile redesign bringing five critical property management flows from desktop to iOS.
User research
Usability testing
MVP design
Fintech · Banking
Fintech
Unifying accounts, budgeting, and investments in one financial literacy-first Android app.
Competitive analysis
Feature prioritisation
Circular economy · Waste management
Returo
Sole UX designer on a Tremend by Publicis RFP — B2B platform for Romania's national deposit-return system.
Discovery
AI
Service blueprint
Healthcare · Insurance · Enterprise
Bupa
Three legacy provider portals consolidated into one enterprise platform, with a design system built from scratch.
Design system
User interviews
IA
Enterprise web